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Press Release: Renew Capital Angels Invest in Tappi to Expand Digital Marketing Solution for African SMEs
By Renew Capital Marketing and Communications Team | Mon Feb 05 2024
African company offers innovative solutions to craft digital identities and drive growth!
NAIROBI, Kenya, February 5, 2024 — Imagine creating your online identity in under two minutes and immediately accessing your target market through streamlined access to Google Ads, Facebook Ads, Instagram Ads and more. Using payments like mobile money, Tappi, a Pan-African startup, allows African SMEs to do just that and continues to enhance its digital offerings following a recent investment by Renew Capital Angels. The company's innovative end-to-end SaaS and enterprise-grade tools are designed to revolutionize how small and medium businesses establish their online presence, offering streamlined tools for website creation, customer engagement and effective online advertising.
"Tappi is a catalyst for SMEs entering the digital world and with the investment, we are set to amplify this transformation across Africa’s diverse markets. We are enthusiastic about leveraging this investment to deepen our connections with SMEs on the continent” says the co-founder of Tappi Kenfield Griffith while talking about the platform's impact. Tappi's intuitive chat tool, embedded by AI, facilitates seamless webpage setup, ensuring businesses are visible online. The company’s solution also enhances customer communication via WhatsApp which reduces operational costs and facilitates direct transactions and feedback collection.
Building on their success with Ajua, where they developed customer experience tools for major banks and operators, Tappi's founders Kenfield Griffith and Louis Majanja are now channeling their expertise into bespoke digital solutions for SMEs. Tappi goes beyond marketing and presence, capturing verified customer reviews to bolster business trust, credibility and insights.
“Tappi’s operations in high-growth markets with increasing demand for digital marketing solutions and online presence solutions for small and growing businesses in Africa is remarkable. Their passion, grit and impact are among some of the things we look for at Renew Capital,” says Renew Capital's Investment Manager for Kenya, Esther Mwikali. “The founders' deep industry knowledge, extensive networks and a strong understanding of the African market, having successfully built and scaled businesses in the region before, is what we believe drives real change. We are delighted to partner with Tappi to transform how SMEs engage customers and manage their online footprint.”
*Ecosystem activation, pipeline development and capacity-building support provided to Renew Capital portfolio companies is generously supported by Global Affairs Canada.
Renew Capital is an Africa-focused impact investment firm that backs innovative companies with high-growth potential. Renew Capital manages investments made on behalf of the Renew Capital Angels, a global network of angel investors, foundations and family offices who seek financial returns and sustainable social impact. For the latest on investing in Africa, subscribe and follow us at our social links below.
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