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Press Release: No Money? No Problem — Tendo Brings Risk-Free Reselling to Everyday Entrepreneurs

By Renew Capital Marketing and Communications Team | Tue Apr 29 2025
Renew Capital invests in Tendo to empower individuals to launch ecommerce businesses through social media with no upfront capital investment in inventory.
ACCRA, Ghana, April 29, 2025 – With Tendo, anyone with a social media account can become an online reseller in just a few clicks. Through its innovative platform, Tendo connects wholesalers to independent resellers who can earn by adding profit margins to listed products and selling them through their social networks.
By cutting out the usual headaches like finding suppliers, managing stock or paying upfront for inventory, Tendo clears the roadblocks so anyone can start selling and earning in no time.
Tendo gives resellers across Africa access to thousands of products at wholesale prices, allowing them to set their own profit margins and directly promote listings on social platforms, including Facebook and WhatsApp. When a customer places an order, Tendo handles the financial transaction and delivery and sends the reseller their profit. 
“Our mission is to create opportunities for individuals to build businesses with minimal risk,” said Felix Manford, co-founder and CEO of Tendo. “By providing a seamless platform that takes care of inventory and delivery, we empower anyone to start earning online from home.”
With thousands of products already listed and a growing network of resellers, Tendo is creating economic opportunities for everyday Africans while helping wholesalers expand their reach.
“Tendo is transforming the way people approach entrepreneurship,” said Nicholas Clerk, investment ecosystem development manager at Renew Capital. “Their platform removes traditional barriers to entry, enabling individuals to earn income and build businesses using just their smartphones.”
With Renew Capital’s investment, Tendo plans to expand its platform, onboard more resellers and empower individuals across Africa to earn and grow a business using the power of their smartphone.
Support to Renew Capital portfolio companies is provided in partnership with Global Affairs Canada and Norad.
 
Renew Capital is an Africa-focused impact investment firm that backs innovative companies with high-growth potential. Renew Capital manages investments made on behalf of the Renew Capital Angels, a global network of angel investors, foundations and family offices who seek financial returns and sustainable social impact. For the latest on investing in Africa, subscribe and follow us at our social links below.

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